Analysis on the current situation of short edition

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Analysis of the current situation of China's short version fast printing industry

the prosperity of China's short version fast printing industry is mainly reflected in the following aspects:

1 The total market volume continues to grow, including the growth of emerging short edition business and the growth brought about by the fragmentation of the original batch printing

2. The quality requirements are gradually improved, which is reflected not only in the increasing proportion of medium and high-end business prints and beautifully packaged prints in the demand for short version fast printing, but also in the gradual improvement of the quality requirements of popular demand; It pursues not only colorization, but also personalization and artistry

3. The range of prints has expanded rapidly, including both paper prints and synthetic resin prints; There are simple monochrome and chromatic prints, as well as exquisite multicolor prints; There are not only documents, materials, books and periodicals, newspapers, but also samples, advertisements, posters, bills, tags, trademarks, packaging boxes, handbags and other commercial, commercial and packaging prints

4. There are a large number of practitioners. Due to the low threshold of market access, less investment and quick results, more and more people have invested in the short version fast printing industry in recent years, and there have been short version fast printing enterprises and workshop clusters in many places

5. The printing enterprises that purchase short edition fast printing equipment show a trend of diversification, including literary printing centers and school run printing plants of troops, enterprises and institutions, fast printing stores, advertising companies, as well as publishing and printing plants, commercial printing plants and packaging printing plants of various sizes; There are not only tertiary industry enterprises, but also large-scale jc/t 773 fiber-reinforced plastic short beam method to determine the interlaminar shear strength, medium-sized state-owned enterprises, foreign-funded enterprises, and a large number of private enterprises

6. The configuration of printing equipment is diversified, including light printing small offset press, business small offset press with heavy machine concept, digital printing press, production printer and multi-function all-in-one machine; There are monochrome machines and printing machines with two-color heads, as well as two-color machines, four-color machines and multi-color machines; There are both general-purpose equipment and functional special equipment; There are both sheet fed printing machines and web printing machines; The format of the printing press ranges from eight, six, five to four, with a wide variety of specifications

7. The process technology is diversified. In addition to direct plate making and digital printing, in the field of traditional printing, it not only integrates offset printing, embossing printing, printing, inkjet and other printing methods, but also applies the latest technologies such as UV printing, online UV glazing, reverse double-sided printing and so on

the above prosperity is reflected in different regions and fields, and it is very different. From the development level and market demand of the short version fast printing industry, generally speaking, the short version fast printing industry is also relatively developed in economically and commercially developed regions; Private enterprises develop faster and are more willing to accept new technologies

limited to the asynchronous development of regional economy

from the distribution of the main customer groups provided by some four open and below four open format offset printer suppliers in the short version fast printing market survey, it can be seen that the purchasing power of two-color and multi-color offset printers mainly comes from East China, especially the Yangtze River Delta region, with advertising companies, fast printing enterprises, packaging and trademark printing enterprises in the majority; The monochrome market was slightly flat due to the impact of the Qingdao Iron Ore conference. The supporters of heavy-duty machines are mostly in the south of the Yangtze River, mainly distributed in short version fast printing enterprises, bill printing plants and trademark printing plants. Multi functional small offset printing machines with docks are the most popular. Ordinary small offset printing machines are generally only popular in the fields of document and information printing, such as organ printing centers and individual enterprises. These reflect from one side that, in the context of market prosperity, due to the uneven economic, cultural and commercial development in various regions, there are also great differences in the market space, print category, quality requirements, equipment requirements, etc. of short version Express Printing

1. In a few cities, the short edition color fast printing market has been or is forming

in some big cities, the short edition fast printing industry produced in office automation, and the market focus is shifting from monochrome printing to color printing. There are not only those who specialize in short edition fast printing, but also those who take all sizes, as well as those who started with short edition fast printing and then expanded to medium and long edition printing. However, due to the unsynchronized economic development, different regions have taken different roads and different levels of development

in terms of high-end markets everywhere, in the trade center city represented by Shanghai, frequent international exchange activities, high-frequency exhibitions, conferences and various business activities, highly commercialized cultural and entertainment activities, high-density commerce, coupled with the fast-paced pace of urban development, make the demand for high-end business printing more prominent "fast" and "fine", and its "fast" is not only reflected in the printing speed, It is more reflected in the guarantee of speed, that is, the credibility of "fast". Therefore, short version fast printing enterprises positioned in the high-end market prefer to use digital printing equipment and imported small multi-color printing machines

in the political and cultural center represented by Beijing, although a certain scale of short version color fast printing market has been formed, due to the relatively small number of high-end users, in addition to fast printing stores, although there will be sunny people who will lead the industry and put digital printing machines in the central business district, their purpose is more to establish brand image and cultivate the market. They are often backed by prepress design or traditional printing business, Non imported offset printing machines cannot meet their grade requirements. Generally, the higher-level short edition fast printing enterprises often start with short edition fast printing. In the process of capital accumulation, they gradually screen out sporadic small customers. When they have relatively stable customer resources, they begin to advance towards medium and long edition printing, and form alliances based on the principle of complementary resources, and then cover all the businesses of users in the image of a comprehensive printing service provider, or process by themselves, or process by the cooperation of network alliances

in the above areas, due to the relatively long development history of the short version fast industry, there is fierce competition, and few people continue to compete in the low-end market. Most of the low-end products flow to small towns in the surrounding areas, which also drives the development of the short version fast industry in the surrounding areas, and even forms clusters, such as Cangzhou, Langfang and other places around Beijing

in general large cities, except for some cities with a certain scale due to their geographical advantages, most of the short version fast printing industry has not yet formed a vigorous development trend of competing for the best. Some high-end prints flow to economically and culturally developed areas, and some are monopolized by a few local enterprises. Luochunhu, the director of Liangyu color printing factory in Changchun, Jilin Province, commented on the situation of short version fast printing in Changchun: there are not many enterprises engaged in short version fast printing in Changchun, but the source of activity is very rich. Liangyu color printing factory has a 01 machine, a Sanxin yk500np and a Guanhua yk1800, which often operate for 14 hours a day, but it can't meet the needs. Because the efficiency of commercial yk500np is very high and the adaptability is very strong, it needs to be added soon. In fact, this is true not only in Changchun, but also in the whole northeast region. There is a large market that has not yet been developed. In the northeast region, the demand for short version fast printing of black-and-white printing is not as much as that in the south, but the proportion of color printing is very high. Some successful enterprises have dozens of four-color machines and digital printing equipment, which basically monopolize this market, but their price is not superior to that in the South. Now, the advantages of short version fast printing have slowly emerged in Northeast China, attracting some people to develop, but few, and the purchased equipment is of any grade and price

in the economically developed Yangtze River Delta and Pearl River Delta, even in medium-sized cities, the short version fast printing industry has preliminarily completed market segmentation, and the competition for experimental space has tended to be orderly. A considerable number of enterprises have clear positioning and clear development ideas, and it has become a consensus to take their places, departments and positions, and expand to the surrounding areas. Qian Xianli, general manager of Wuxi Changjiang sample Co., Ltd., was deeply touched by this. He said: "in the past, colleagues were all buried in their own work and were on guard against each other. Now everyone often sits together, communicates with each other and seeks common development." In these areas, private enterprises are in the mainstream, and their investment is no longer blind. Experience and reason make them pay more attention to the family, reputation and quality of suppliers. The investment concept of being applicable and moderately advanced makes both imported and domestic printing equipment attractive, including those who do not accept non imported machinery, and those who prefer foreign goods and do not dislike "local products"

2. Most medium-sized cities have formed a short edition printing market, but the rapid demand is not widespread.

Xuzhou, Jiangsu Province, has more than 1300 printing plants. However, according to Yang zhixia, general manager of Xuzhou Dongrun Printing Co., Ltd., most of these enterprises are engaged in black-and-white printing, and they are small printing plants, of which only a dozen are engaged in color printing. These dozen printing plants are state-owned, private and joint ventures, and generally use large-scale color printing equipment

in developing regions, many prefecture level cities are still in the transition period of "farewell to lead and fire". The total demand of the short version market is black-and-white prints, with medium and low-end products accounting for the mainstream. Most of the high-end color short edition prints flow to developed areas, and the rest of the large and medium-sized traditional printing enterprises that basically stay in the local area also began to purchase equipment suitable for short edition color fast printing in order to attract more outflow prints

for the vast majority of enterprises, offset printing technology is still a new process. Therefore, they are most fond of domestic monochrome machines, rely on after-sales service, and like to follow each other's example. The demonstration effect is better than all marketing means

in the interview, Zhang Jingyi, the printing plant of Anhui Suzhou tax bureau, told that Suzhou has a large number of small enterprises engaged in short version printing. In 2000, they also used lead printing. Now only about half of them have switched to offset printing, and only the general printing plant has a small four-color machine. When the printing factory of Suzhou Tax Bureau purchased the first offset printing machine in 2001, it chose multivariate yp1a3a bill printing machine because the maintenance service promised by multivariate was no more than 24 hours, which made them feel at ease. There was no need to worry about not knowing the process and the low quality of workers. Facts have proved that multivariate has not only strictly fulfilled its commitments, but also has high equipment accuracy and stability. For several years, it has been turned on for an average of 8 ~ 10 hours a day without major failures. The local agents can be competent for after-sales service. Moreover, the maintenance personnel can arrive at the factory in more than ten minutes, or at most no more than half an hour, after receiving help, without worrying about delaying production at all. Later, when multivariate launched models with dialing numbers, the factory did not hesitate to become the first batch of users. Driven by its exemplary role, most enterprises in Suzhou have also chosen diversification

in this survey, almost every respondent will mention the problem of after-sales service, especially the role of local agents, and there are many examples of driving a large number of local users due to the successful investment of a user. For example, President Yang of Xuzhou Dongrun once said, "after our company purchased yk500bnp in January 2003, in about half a month, this machine was sold locally."

3. In a few central cities and a large number of small and medium-sized cities, light printing is enough

Tibet is an extreme example. Here, most printing plants are tertiary industries of government agencies, troops, colleges and universities or large enterprises. The interviewed printing factory of the Party committee of the Tibet Autonomous Region is the leader in this group. Mr. Zhang Zhenbao, the factory director, said that there is a large demand for short edition printing in Tibet, mainly books, periodicals and documents, and there are few commercial prints. At present, there are relatively vigorous colors

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